For the past decade IT professionals have recognized the power of story. All IT roles, from the system administrator to the chief information officer, have been admonished to forgo the tech spec recitals, and the jargon in favor of storytelling to obtain support for critical initiatives, or demonstrate value to the rest of the organization. But what is meant by the oft-used phrase ‘tell our story’? In this session, award-winning author Faye Snowden will help answer this question and others by defining what we mean by story, and sharing narrative storytelling techniques adapted expressly for I.T. professionals. Participants will leave with practical storytelling tools that will help them deliver their message and move their audiences.